A temporary retail space inside the Pottery dispensary in L.A.’s Mid-City makes shopping for smoking accouterments — water pipes, dabbing rigs, trays and the like — feel a whole lot more like you’re browsing a Robertson Boulevard boutique and a whole lot less less like you’re dashing furtively into a mini-mall smoke shop.
Higher Standards, an elevated take on the traditional head shop that opened a Chelsea Market flagship in New York late last year, marks its first foray into the SoCal bricks-and-mortar market with the pop-up partnership.
Its presence inside the brightly lit 2,800-square-foot dispensary consists of several long, blond wood and white, powder-coated-aluminum tables, each stacked with an assortment of high-end marijuana-related merchandise, including vaporizers by Pax and Storz & Bickel, Higher Standards’ own line of sturdy, U.S.-made glass water pipes and pipe-cleaning supplies presented in minimalist black and white packaging.
The pop-up is scheduled to run through Aug. 31.
Also in the mix are home goods such as Malin+Goetz’s cannabis candles, funky Jonathan Adler stoneware jars labeled “ganja,” black and white Higher Standards ball caps and copies of the book “How to Smoke Pot (Properly): A Highbrow Guide to Getting High” by David Bienenstock.
Since the Higher Standards retail concept is backed by Greenlane, a Boca Raton, Fla.-based distributor of premium smoking accessories, the on-site offerings include of-the-moment novelties like Otto, Banana Bros.’ just-launched portable joint-rolling machine the size of a peppermill for which it is the exclusive distributor ($128), and the Peak by Puffco, a conical, battery-powered concentrate-smoking rig so sleek and futuristic it could double as a “Star Trek” prop ($379).
“It’s almost impossible to keep in stock,” says Greenlane’s chief merchandising officer, Sasha Kadey.
Unlike the THC-containing products that are displayed in closed glass cases and counters framing the perimeter of dispensary (state law requires cannabis be displayed out of reach of customers), the smoking gear and home goods are free for customers to examine and fiddle with. Kadey says that’s an important part of the shopping experience.
“I believe in the ‘pet the puppy’ principle,” he says. “You’ve got to let people pick things up and feel them and touch them. Since you can’t do that with the cannabis products, most [dispensaries] that have dabbled in the cross-selling of merchandise have generally glassed-in their accessories.
To Read The Rest Of This Article By Adam Tschorn on the Los Angeles Times
Published: June 14, 2018
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