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A New Law Will Crackdown On Cannabis Ads In Los Angeles

An ordinance restricting cannabis ads is scheduled to go into effect on July 23rd. It is meant to spare children exposure to cannabis and will have a significant effect on cannabis brands in Los Angeles.

A new ordinance in Los Angeles aims to reduce children’s exposure to cannabis ads, with implementation occurring within the next month.

The law’s purpose is to ban cannabis ads within 700 feet of areas likely to be occupied by minors.

As this Op-Ed in the Los Angeles Times points out, the distance from such areas is slightly over the measured equivalent of two football fields.

The ordinance includes different types of cannabis ads that will be restricted by this ordinance, including, but not limited to “temporary signs on temporary construction walls, a poster, placard, device, graphic display, or any other form of commercial advertising for Cannabis, Cannabis Products, or Cannabis Activity.”

The ordinance entails that the location restrictions on public cannabis ads are not to come within 700 feet of “any School, Public Park, Public Library, Alcoholism or Drug Abuse Recovery or Treatment Facility, Day Care Center, and Permanent Supportive Housing [facility].”

Dr. Elizabeth D’Amico, who penned the LA Times Op-Ed, supports the ordinance’s proposition. She explains that the exposure of cannabis ads on young people increases its likelihood use and the subsequent positive reception of it.

D’Amico, who conducted a study spanning over the course of seven years, documented the experiences of over 6,500 adolescents in the Southern California region. As time progressed, D’Amico and her team of researchers noted that the number of cannabis advertisements that adolescents claimed exposure to nearly tripled from 2010 to 2017.

LA considers ordinance to keep Marijuana ads away from kids A New Law Will Crackdown On Cannabis Ads In Los Angeles
A billboard advertising financing opportunities for cannabis growers seen in the San Fernando Valley area of Los Angeles, California, December 28, 2017. (Photo by Robyn Beck/AFP/Getty Images)

According to D’Amico, some cannabis ads encouraged consumers to use cannabis as hangovers cures, stress alleviation, or to promote relaxation.

“Results suggest that exposure to MM advertising may not only play a significant role in shaping attitudes about marijuana but may also contribute to increased marijuana use and related negative consequences throughout adolescence,” as D’Amico claimed in the conducted study.

To Read The Rest Of This Article By Rob Hoffman on Herb

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Published: June 22, 2018

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