“I dig the low-dose weed drinks, it’s something new and different,” says says Thomas Wesley Pentz, better known for his artistic name, Diplo, talking about his new THC-infused selzers. “I can drink a few and just chill.”
According to information procured exclusively ahead of an official announcement, the new cannabis drinks will launch in California soon, under the Leisuretown brand name. The product is a result of a partnership between the famed DJ, California cannabis beverage company Leisuretown, professional skateboarder Rob Dyrdek and cannabis supply chain company HERBL.
Developed by a team of craft brewers, weed lovers and chemists, Leisuretown’s new THC-infused drink, featuring 2.5 mg of THC and 5 mg of CBD, builds upon it’s predecesor, a hemp-infused cannabis beverage featuring 25 mg of CBD. The psychotropic version will come in three flavors: Cherry Vanilla, Ginger Berry and Yuzu Lime.
A Sizzling Market
According to estimates by The Brainy Insights, the global cannabis beverages market is expected to reach almost $3 billion in sales by 2028, up from just half a billion in 2020. Adoption will be driven by several factors, ranging from health concerns and a desire to steer away from both smoking weed and drinking alcohol, to increased availability and variety.
California is particularly into weed drinks. Per LeafLink data, this was one of the fastest growing categories in the cannabis space, boastig more than $64 million in sales — a growth of 50% versus 2020.
Published: June 13, 2022
Founder & Interim Editor of L.A. Cannabis News