American Premium says in discussions with Canadian distributors and U.S. dispensaries, leveraging legalization and geographical advantage as highlight of marketing strategies
PLAYA VISTA, California – October 18, 2018 (Investorideas.com Newswire) American Premium Water Corporation (OTC: HIPH) reports it has created a prototype tetrahydrocannabinol (THC)-infused beverage utilizing the Company’s hydro-nano technology, and that it is engaged in discussions with Canadian distributors and U.S. dispensaries. Upon official launch, American Premium expects to offer the first hydro-nano-infused THC beverage on the market.
“I am thrilled to announce that after many months of R&D collaboration with our partners, we have , a beta version of our LALPINA Hydro Nano-infused THC beverage. Because this is an extension of our existing hydro-nano technology, we anticipate a quicker development process with potential of hitting the market by the first quarter of 2019 or sooner,” stated American Premium CEORyan Fishoff.
Similar to American Premium’s LALPINA Hydro CBD beverage, the hydro-nano THC beverage will boast an absorption rate of up to 90% higher than conventional THC beverages, which allows the THC to immediately penetrate into the cells, bypassing the bloodstream and creating a more immediate effect.
American Premium previously announced in June that it was looking into the development of a THC-Cannabis version of the beverage. American Premium launched its LALPINA Hydro CBD beverage in August and by October secured its first third-party distribution deal with SinglePoint, Inc (OTCQB:SING). The Company has been in discussions with other distributors for this product, and the addition of a THC-infused beverage as part of its offerings will aide in discussions.
With the legalization of cannabis in Canada, the Company is actively pursuing distribution agreements for both of its beverages in the Canadian market. The Company is also pursuing product distribution in U.S. states where Cannabis is legal, and is in discussions with dispensaries in California, Colorado, and Nevada.
“Legalization in Canada and the development of our second beverage provides the opportunity for a distribution channel that not many of our competitors have. Additionally, we have a great geographic advantage in the U.S. I am based in New York City, our Chairman chairman is located in Miami, and our headquarters are in Los Angeles – meaning we have ‘boots on the ground’ footholds in the country’s largest and most visible markets. With the addition of the THC prototype, we are going to exploit this advantage and ramp up our marketing activities in these regions. An example of something that I have in mind is doing a pop up with MedMen’s New York location. Doing a pop up with them (MedMen) would be an example of the type of marketing events that we intend to rollout in the coming months to take advantage of our geographic advantage. Over the ensuing weeks, I will share in more detail our wholesale distribution strategy for both the CBD and THC beverages,” stated Fishoff.
About American Premium Water Corp.
American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive block chain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), Gents, Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company’s business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.
This press release is issued on behalf of the Board of Directors of American Premium Water Corporation
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