Ice-cream maker to add cannabidiol to its products as soon as it is legalized at the federal level
Usually people reach for the ice-cream after ingesting cannabis. Now hippie-capitalist ice-cream maker Ben & Jerry’s is hoping to speed the whole process up by producing CBD-infused ice-cream.
Long known for stoner-hinting flavors such as Bonnaroo Buzz, Phish Foodand Half Baked, the US company’s decision to add CBD to its products as soon as the plant extract is legalized at the federal level comes as the market of cannabinoids-infused products has exploded over the past several years.
CBD, short for cannabidiol, is a chemical compound from the cannabis plant. Its supporters claim it produces relaxation and calm, but unlike its cousin tetrahydrocannabinol (THC), CBD is not psychoactive and will not get a user high.
As its stands, the US Food and Drug Administration (FDA) prohibits adding CBD to food and beverages, through the ordinance is lightly, if ever, enforced, and the regulatory body has announced a public hearing on the legalization on the issue for 31 May.
Ben & Jerry’s, which has submitted comment on the issue, is encouraging fans of its products to contact the FDA during a public consultation period on the use of CBD in food now through July.
The regulator has said it plans to use the public comments to inform a federal working group looking “to explore potential pathways for dietary supplements and/or conventional foods containing CBD to be lawfully marketed”.
According to the Unilever-owned company’s website, Ben & Jerry’s is looking into sustainably sourced CBD from Vermont, where the firm has been based since its first store was opened in a renovated gas station in Burlington in 1978.
Published: May 30, 2019
Founder & Interim Editor of L.A. Cannabis News