Photo courtesy of Kristen Yoder
Sharing the message ‘Stoners Make Great Donors,’ Kristen Yoder is partnering with cannabis businesses to increase blood donation awareness among consumers.
An online campaign launched this year called Bud For Blood is partnering with the cannabis industry to raise awareness around a national blood shortage.
A blood shortage was created by the COVID-19 pandemic, per the Memorial Sloan Kettering Cancer Center, in part because people were delaying medical care during the pandemic “and are now presenting with more advanced disease.”
Cannabis industry member Kristen Yoder started Bud for Blood in May and is continuing its summer campaign through Aug. 15—her birthday—when she will host a LinkedIn Live here at 2 p.m. PT. Yoder has also set up a GoFundMe page to fund administrative, legal and event costs and is extending Bud For Blood beyond the summer.
Yoder noted that cannabis use does not disqualify people from donating blood. “I think stoners would make great donors because I don’t have faith in anything, but I do have faith in cannabis consumers showing up when there’s a need,” she said.
After working in plant-touching segments of the cannabis industry and in an advisory capacity for 12 years, Yoder has more recently been calling herself the “Cynical Stoner,” which she’s made into an apparel company, and the “CannaBS Detector,” which is the name of her podcast. (She is still an adviser in the space, 17 years in.)
The website for Yoder’s The CannaBS Detector podcast states, “The best decisions are informed decisions, and in an industry as new and hyped up in the media as the Cannabis industry is, there are many opportunities for BS to occur, and it is occurring on a major scale.”
But Yoder said this new campaign has helped curb some of her cynicism. She’s up to 54 sponsors, including 12 media partners, on the Bud for Blood project. Forty-three people have donated blood and submitted donation information to Bud for Blood.
“Just being able to call upon people and people seeing what I see and being totally down with it and down to support me wanting to do this has been really good, super touching,” Yoder said.
In addition to feeling good about donating blood, Yoder said anyone who donates blood and is interested can take a donation selfie, fill out a donor form to receive a free, hemp-made T-shirt. People who donate, take the selfie and fill out the form for the tee should send a screenshot of their appointment information (covering everything but the location, donor name and date of appointment) and a picture of their ID or driver’s license (covering everything except their name and face). She is inviting donors participating in the Aug. 15 LinkedIn Live to wear their shirts.
Published: August 05, 2022
Founder & Interim Editor of L.A. Cannabis News