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Businesses divest from Alison Ettel’s marijuana company, TreatWell, after viral 911 video

Alison Ettel, a white San Francisco woman who threatened to call police Saturday on an 8-year-old black girl for selling water in front of an apartment building without a license, is facing a wave of financial and advertising divestment from her cannabis company, TreatWell, where she is CEO.

At least six businesses released statements since Saturday saying they will either no longer sell or review TreatWell products because of the video: Magnolia in Oakland, California, The Apothecarium and the Bloom Room in San Francisco and Green Trees Wellness in Lake Tahoe, California, all of which are dispensaries; Herb, a cannabis delivery service in Los Angeles; and Ganjly, a California-based news and product reviews site.

“This issue was initially brought to our attention via numerous social media posts,” David Abarta, president of Green Trees Wellness, said in an e-mail, “and we felt it was extremely important as an inclusive collective to have an immediate response that communicated to our valued customers, vendors and community supporters that Green Trees Wellness denounces Ms. Ettel’s behavior.”

On Sunday, Magnolia Wellness wrote in an Instagram post it would no longer be doing business with TreatWell either.

“After seeing this video of their CEO, calling the police on an 8-year-old entrepreneur selling water on a hot day, we decided without hesitation that we could no longer patronize her company,” the statement reads.

In a post on its webpage Sunday, Ganjly said a past review of a TreatWell product, cannabis-infused tinctures for human and animal use — alcohol-based medicinal extracts — was taken down from the site.

“She is in no way affiliated to us, rather we reviewed and published her products last May 2017,” the post read. “We want to make it very clear that Ganly does not support the behavior of Ms. Ettel and we have taken down the review from our website.”

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Published: June 26, 2018

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