LOS ANGELES — Marijuana shoppers are going to be getting a message from California regulators: Go legal.
Aiming to slow illegal pot sales that are undercutting the nation’s largest licensed market, California is kicking off a public information campaign – Get #weedwise – that encourages consumers to verify that their purchases are tested and legal.
Ads will be hitting social media sites and billboards promoting a state website where shoppers can quickly check if a shop is licensed – CApotcheck.com.
The advertising campaign makes a simple argument: You don’t know what you’re getting if you buy illegal products.
One ad warns, “What’s in your weed shouldn’t be a mystery. Shop licensed cannabis retailers only.”
The new push in the fight against illegal cannabis sales will be formally announced Friday at a Los Angeles forum featuring industry leaders, regulators and elected officials.
The campaign “will directly impact consumer safety by clarifying that only cannabis purchased from licensed retailers has met the state’s safety standards,” Bureau of Cannabis Control Chief Lori Ajax said in a statement.
Published: June 21, 2019
Founder & Interim Editor of L.A. Cannabis News