Californians Still Prefer Buying Marijuana That’s Off The Grid
You might think legalizing recreational marijuana would change the buying habits of consumers. But according to a new survey commissioned by California-based weed delivery platform Eaze, that’s not the case.
One of their in-depth surveys on the high cost of legal cannabis sheds some light on how many people are still buying herb the way they have always done prior to legalization.
Other than financial reasons, the survey does not delve too deeply into the reservations people have about buying legal weed, such as having to give up their second amendment right to keep and bear arms or the violation of HIPAA laws that data mining of medical marijuana users causes.
From Marijuana Business Daily’s point of view, consumers buying weed on the black market is cause for concern. Why are people who have been smoking pot all along not jumping on the legal weed bandwagon? How dare they not pay higher prices and obscene taxes? Don’t they know shareholders need profits?
Reality check: Why should consumers pay higher prices for a lower quality product?
According to the survey, “A significant portion of California consumers who still purchase cannabis from unlicensed sources are satisfied with those sources and are not incentivized to change.”
“Nobody buys from the dispensaries in California,” says former California-based cannabis cultivator Hilary Clarkson.
The survey also finds that nearly 1 in 5 consumers (18 percent) have purchased from an unlicensed source in the past three months; 85 percent of those are completely or very satisfied with their purchase experience; 84 percent of those consumers are highly likely to purchase from the same unlicensed source again.
The study, conducted by New Jersey-based Marketview Research, concluded that 10 percent of the respondents surveyed consume non-recreational cannabis in California. Considering only 1,419 people were interviewed, it is more likely that the figures -and the people those figures represent -are much higher.
Does this common street knowledge necessarily require market research? Growers in California are being railroaded. They are being squeezed out by canna-corporations. Stamping out independent growers goes against the ethos that has been deeply ingrained in cannabis culture for decades before the canna-corporations came along. Simply put: not everyone who smokes pot or “consumes cannabis,” as it has been corporately rebranded, wants to drink the marijuana marketing Kool-Aid.
Clarkson witnessed farms that have been in families for generations put out of business by Prop 64.
“Legalization destroyed a whole culture that was built over decades. People who had generational farms were crushed. Kids who have grown up as farmers now face unemployment. Should they go work at Starbucks?” asks Clarkson. “Farming is such a healthy lifestyle and canna-corporations have destroyed it.”
To Read The Rest Of This Article By Sarah Somerset on The Fresh Toast
Published: August 14, 2018
Founder & Interim Editor of L.A. Cannabis News