Experts from MedMen, Merry Jane Media, MuteSix, and more described the current state of the ever-changing cannabis tech industry at our Digital LA – Cannabis and CBD Tech panel on April 17 at Phase Two coworking space in Culver City. The event is our annual pre-4/20 event.
Speakers focused on cannabis and CBD branding, digital and social media marketing, influencers, rules, legislations, and best practices for cannabis and CBD products and services.
Speakers summarized key points you need to know in this Facebook live video.
9 Things You Need to Know
1. Targeted CRM Marketing, Not Mass Marketing.
Do NOT use typical mass marketing techniques, because your messaging must be age, geography (state, county, city), etc. specific according to current legislations. Violating these rules can result in legal action, or Instagram or other social media sites deactivating your account.
As a result, most digital cannabis and CBD marketing includes CRM and lifestyle marketing strategies.
- Email Newsletters. After you’ve collected your customer’s emails via an age-gated opt-in, then you can email additional news, products and services.
- Native Advertising: Sponsored content, posts or videos that match your social media platform. Do NOT include links to buy.
- Advertorial Content. Create advertorial content related to your brand, appearing on media sites. Do NOT include links to buy.
Merry Jane media is one of the largest cannabis news and media sites, with information from How To’s to Product Reviews. Companies can work Merry Jane’s media team to create advertorial content, and/or run their banner ads along with relevant articles, said Jim Baudino, Merry Jane Media, VP of Corporate Relations.
2. Tech Supports CRM Marketing
Baker’s CRM tool lets cannabis retailers collect customer emails and phone numbers with opt-in, and reach them with email and text message offers and promotions, tracks their purchases, and recommends related products. This sophistication is key to reach opted-in customers and offer more products and services to generate more revenue from existing customers.
Founder & Interim Editor of L.A. Cannabis News