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Cannabis Brand Kush Queen Is Launching a Makeup Brand

Kush Queen, the cannabis company behind nourishing CBD bath bombsand other wellness products, is launching a new makeup line called Kingdm. The first product to hit virtual shelves is its primer, Foto Blur, which contains 250 milligrams of CBD.

As cannabis legalization spreads, interest is growing in more than THC, the cannabinoid that gets you high. In fact, CBD is in the spotlight. It’s found in beverages, vaporizers, any food you can imagine, skin care, and is establishing itself as a luxury item. While more research is needed, so far studies and anecdotal evidence suggest that CBD can treat anxiety, pain, insomnia, and acts as an anti-inflammatory. These properties lend well to skin care, which, according to Kush Queen CEO and founder Olivia Alexander, is why the first product in the line is a primer.

2014 study found that CBD helps with inflammation, and given that it’s one of the main ingredients in Foto Blur, for those of us who deal with inflammation of the skin, this primer could be a winner. It comes in a minimalist black bottle and houses ingredients like butylene blycol, decyl glucoside, and squalane (in addition to CBD, of course). Like traditional primers, it’s meant to be applied after skin-care products but before makeup. It smoothly glides over the face, creating a canvas for makeup, without feeling heavy or leaving residue. After application, my skin felt softer, less uneven, and helped my foundation go on easer and stay in place for longer, which was exciting.

To Read The Rest Of This Article By Sophie Saint Thomas on Allure Magazine

Published: August 09, 2019

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