Brands CBD Consumption Hemp Marketing Medical Pets Retail

Cannabis & pet-care: trends, consumer behavior and Covid-19

The CBD pet-care market saw significant developments in the last few years with an increase in acquisitions and partnerships, the rise of pet humanization, celebrities such as Martha Stewart launching CBD products for pets and new product innovations.

In 2020, the CBD pet-care industry saw a spike in acquisitions and partnerships by prominent players in the CBD space. In September last year, Hemp Technologies, a publicly-traded vertically integrated hemp and CBD company, acquired all of True Leaf Pet assets, a hemp and CBD infused pet-care brand.

Through the acquisition, the company aims to diversify their portfolio as the True Leaf Brand will fall under the company’s wholly-owned subsidiary Hemp Tech, Pet Health Technology Inc. Medterra, one of the leading CBD brands in the world, made some significant milestones in the pet CBD category to position itself as one of the leaders in the US market by partnering with Bentley’s Pet Stuff, one of the leading pet care and food retailing companies in the US.

Through the partnership, Medterra aims to provide its complete pet product portfolio to 65 Bentley’s Pet Stuff stores, including the brand’s CBD tinctures, as well as joint support and calming soft chews. Canopy Growth, one of the world’s leading cannabis companies, partnered with Martha Stewart to launch a CBD wellness solutions for dogs. Under the Martha Stewart CBD for Pet portfolio, the company offers various oil drops and soft baked chews.

Innovation in the sector has mainly consisted of new methods on how CBD can be administered to pets, especially dogs. Kradle, a US-based CBD dog brand, developed products that use discreet packaging and come in various mouth mint strips, single-serve toppers, and calming CBD chews.

Honest Paws, one of the leading CBD pet-care brands, released their innovative Wag N’ Rinse ‘easy-to-use silicon hexagon designed for dogs who hate taking baths. Holistic Hound, a California-based CBD pet-care company, took a more creative approach to ingredients as they developed pet tinctures full of Cannabigerol (CBG) and Chaga mushrooms.

To Read The Rest Of This Article By Alex Khourdaji on Prohibition Partners

Published: March 12, 2021

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