Being in one of the first states to legalize adult use of cannabis, the California Cannabis Tourism Travel Association launched to focus on members in the region. With more interest in cannabis tourism, the group is rebranding and opening to the world.
When the California Cannabis Tourism Association was founded in 2017, its focus was shaped by the fact that California was one of the first states to legalize adult use of the substance. Within just a few years, the organization realized that people nationwide and around the globe were interested in cannabis tourism. To accommodate this growing interest, the organization renamed and rebranded to the Cannabis Travel Association International (CTAI).
“When we were posting our online events and facilitating our networking and educational components, we repeatedly saw interest from people from out of state and out of the country,” said Brian Applegarth, founder of the organization.
Applegarth realized that limiting itself to California didn’t embrace CTAI’s full potential. “We saw a lot of the tools that we developed and the services we offered as an association could be applicable to other destinations and regions that were about to go through the same trajectory of coming out of the medical cannabis landscape and into the adult-use cannabis landscape,” Applegarth said. “We decided to shift our geographic footprint and evolve into an international association.”
Published: May 15, 2021
Founder & Interim Editor of L.A. Cannabis News