oe Scarnici/Getty Images for SoulCycle
Gyms are touting the pain-relieving benefits of CBD, and athletes are buying it
It’s in coffee, cocktails, and dog treats — and now it’s at the gym. Fitness studios are peddling CBD products as a way for gym-goers to alleviate sore muscles after an intense workout.
SoulCycle SLCY, +0.00% started selling a $60 CBD lotion Thursday by Los Angeles-based Lord Jones, a purveyor of hemp-derived CBD products, in all 85 of its U.S. studios and on its website. Sample sizes of the lotion, said to help with inflammation, will also be available inside studios for riders to try for free.
The High CBD Formula Body Lotion contains 100 mg of CBD per 1.7-ounce bottle. Each pump dispenses 2 mg of CBD extract derived from hemp harvested in the U.S., and contains no THC, according to a description on the Lord Jones website. SoulCycle did not immediately return a request for comment about the partnership.
CBD, or cannabidiol, is derived from marijuana plants, but because it doesn’t contain THC, it doesn’t make users high. Aside from its purported relaxing properties, CBD is said to help with topical pain relief, and CBD companies are positioning their products as the newest gym must-have amenity, like the smoothie bar and sauna once were.
The move comes as CBD faces a complex legal landscape. The FDA has said CBD remains illegal under federal law and that it’s illegal to add it to food and health products. Meanwhile, the country’s biggest pharmacy chain, CVS CVS, -2.00% is now selling Curaleaf CURLF, -5.62% CBD lotions and pain-relief patches in eight states.
Published: March 25, 2019
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