Coca-Cola Considers A Range Of Cannabis-Infused Beverages
Soft drink maker in talks with Canadian marijuana producer about beverages to ease pain
Coca-Cola is considering developing a range of marijuana-infused beverages to help ease physical problems such as inflammation, pain and cramps.
The world’s largest drinks company is in talks with major Canadian marijuana producer Aurora Cannabis, but stressed that it was interested in the properties of cannabis that treat pain but do not get users high.
The talks come as Canada prepares to legalise cannabis for recreational use, after many years of permitting it for medicinal purposes.
Coca-Cola said it was monitoring the industry and was interested in developing new drinks infused with CBD or cannabidiol, the non-psychoactive ingredient found in cannabis plants which alleviates pain.
It said: “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly.”
Many cannabis advocates argue that it is is capable of relieving conditions including arthritis and diabetes. The legal low-concentrate CBD oil is said to be beneficial for promoting sleep, boosting appetite and reducing stress, depression and anxiety.
In Los Angeles, CBD is among the latest wellness fads. It is being added to cocktails and an upmarket juice bar will add a few drops of CBD-infused olive oil to a beverage for $3.50 (£2.66).
Coca-Cola insisted “no decisions have been made at this time” and said it would not comment on further speculation. It did not confirm or deny the link with Aurora Cannabis, which was first reported by Canadian broadcaster BNN Bloomberg.
However, its interest in the marijuana sector comes as the fizzy soft drinks that made its name are in decline. Last month, Coca-Cola announced that it was buying the Costa Coffee chain in a near-£4bn deal that underlined the growing appeal of the global coffee market.
To Read The Rest Of This Article By Rebecca Smithers on The Guardian
Published: September 16, 2018
Founder & Interim Editor of L.A. Cannabis News