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Emerald Cup 2022 will move to Los Angeles, add ‘Harvest Ball’ NorCal event

The iconic cannabis competition, The Emerald Cup, is proud to announce they are moving the ECA’s (The Emerald Cup Awards) and legendary festival for 2022 to Los Angeles. This news follows a historic 2021 event where the pandemic-proof event went virtual – via hundreds of hours of new and existing content – becoming “The Emerald Cup Channel” on cannabis’ first TV network Social Club TV. A full director’s cut of the event debuted for video-on-demand on 4/20/2021.

Staying connected to their roots the traditional December dates for the Cup will live on as the Emerald Cup Harvest Ball and the beginning of the Road to the Cup.  The event will be the opening of submissions for the Spring 2022 contest and the beginning of the Road to the Cup.  The event will be more intimate than the past and focus on the fresh harvest and genetics.  Tickets will be limited so don’t wait and miss out.  Described as a global gathering of the Emerald Cup tribe in celebration of the traditional harvest time, the event will take place in Santa Rosa, CA over 2 days and will continue to offer education, entertainment and community to their international family and fan base.

“The tribe has spoken and we are making the move to bring our Cup to the world’s largest cannabis community and industry  – Los Angeles” says The Emerald Cup founder and CEO Tim Blake. “Following our most recent, and largest event ever, our community has exploded and we are transitioning to a venue closer to the epicenter of California’s cannabis market. This evolution continues as we cement our place as the most recognized and attended cannabis competition in the world.”

Named the “Academy Awards of Cannabis” by Rolling Stone, The Emerald Cup, has celebrated excellence in organic, sun grown and now indoor cannabis with over 35 catagories and awards across the product spectrum from flower, concentrates, topicals and edibles. Attracting countless attendees and special guests over the years, including top talent including The Roots, Ziggy Marley, Michael Franti, Rebelution, Chelsea Handler and SantiGold. Joining the calendar and complementing The Emerald Cup, the new Harvest Ball is an opportunity for the community among the cannabis industry to serve as a first opportunity to submit entries for the 2022 Emerald Cup Awards, but will also host a diverse marketplace, high-wattage musical performances and expert panel discussion on trends and innovation and in the industry.

Key elements of The Emerald Cup Harvest Ball will include:

  • Featuring the fresh harvest of the growing season with a focus on new genetics
  • Marketplace
  • Emerald Concert Stage
  • Kickoff to the 2022 Emerald Cup Contest
  • A Sanctuary Space honoring plant medicine with educational and entertainment programming
  • Area 101 (Where it all started)
  • Regenerative Agriculture Garden Activation
  • VIP Parties
  • Food, Beverages and Cannabis

“With over 17 events, starting with our first in 2004, the Cup has always been a fixture on the cannabis and festival calendar with our early December presence,” shared Tim Blake. “With the pandemic forcefully changing, and evolving us, we moved this year’s event to April. The response from our community, entrants and audience was resounding, this new timing was better for growing and cultivating the most optimum entries for competition. Our new event the Harvest Ball  continues to open the space for our community to bond and share information in the wake of a time of massive change across all parts of cannabis. What this experience is teaching us is that our industry thrives on communication and collaboration. We are confident the Harvest Ball will quickly blossom into a must-attend in all our calendars.”

For more information on The Emerald Cup 2022, The Emerald Cup Harvest Ball or to speak with founder Tim Blake, please contact Kenneth Loo, Chapter 2, ken@chapter2agency.com.

ABOUT THE EMERALD CUP:

The Emerald Cup is now the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year old organization’s reputation is firmly solidified as the largest, most respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together the leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. A community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and over the years has seen  founder Tim Blake recognized as a guardian of the industry. www.theemeraldcup.com

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