LOS ANGELES, CA – Sunday Goods, a vertically-integrated, consumer cannabis lifestyle brand, is announcing the appointment of Ms. Mina Guiahi as head of capital markets as well as mergers and acquisitions (M&A) as of March 19, 2019.
Guiahi is formerly a director of the cannabis investment banking group at Cowen, one of the first U.S. investment banks to enter the cannabis sector. During her tenure, she was the lead manager on Canopy Growth’s $600 million convertible transaction. Cowen led the first major U.S. exchange cannabis IPO to date, with Tilray in 2018, according to a news release.
The Arizona-based cannabis company, Sunday Goods, debuted their “sleep” vaporizer in an iconic blue at Hall of Flowers B2B trade show, in Sonoma, California, last year. The brand features midnight blue branding and preppie packaging that is reminiscent of “the Khiel’s of the cannabis space.”
“Sunday Goods has spent three years building the preeminent cannabis lifestyle brand of tomorrow that resonates with all customer profiles—from the newcomer to the aficionado,” according to Sunday Goods Founder and CEO, Randy Smith.
“The larger strategics, as well as institutional investors, know how difficult it is to create a strong brand in today’s key influencer environment and place great value and importance on the few companies that have been able to do so. Mina Guiahi knows this better than anyone. She will be crucial for Sunday Goods’ strategic growth, as we complete a $75 million funding round and deploy that capital in ways that maximize shareholder value. Additionally, Mina will help us prepare for the eventual shift in federal policy around cannabis and ensure proper positioning from a capital markets perspective,” says Smith in a news release.
Published: March 20, 2019
Founder & Interim Editor of L.A. Cannabis News