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How that High Couple used YouTube to turn a love of weed into a serious side-hustle

Clark and Alice Campbell, photographed in their 420-square-foot Hollywood apartment, launched the YouTube channel That High Couple in January 2016. Their natural chemistry and enthusiasm for all things weed — and the fact that they’re a couple — has made them stand out in the cannabis influencer space.  (Mariah Tauger / Los Angeles Times)

Alice Campbell has short, platinum blond hair, a penchant for stripes and polka dots, a strong sunglasses game and a thing for bright red lipstick.

Onscreen, her husband Clark favors flannels and allover print camp shirts, which are often coordinated to slightly complement Alice’s outfits. His eyeglasses and short-cropped brown hair give him a just-this-side-of-nerdy vibe.

The Campbells — she’s 29, he’s 33 — make cannabis-themed videos, which they post on YouTube.

Their ebullient, energetic banter and couple-at-cocktail-party vibe — whether they’re test-driving a THC-infused pizza or livestreaming their cannabis-themed “Little Shop of Horrors” couples Halloween costume — telegraphs that they’re fun, authentic, relatable and approachable.

That relatability is one of the reasons their YouTube channel That High Couple, which marked its fifth anniversary last month, is closing in on 100,000 subscribers.

That might seem like small potatoes (make that “small nugs”) compared to some of the streaming platform’s other high-profile cannabis content creators. Haley420, for example, covers a lot of the same topics and has notched more than 850,000 followers since 2009, and the cannabis-themed channel of horticulturist and author Jorge Cervantes has racked up 213,000 subscribers since 2010. But the Campbells see the 100,000 number as a symbolic benchmark that could pave the way for endorsement deals, branded merchandise and weed-themed travel tours.

A woman holds a glass water pipe in one hand and a dab of THC concentrate in the other.
Alice Campbell holds a dab rig in one hand and a small amount of THC concentrate in the other. She and her husband Clark, creators of the That High Couple YouTube channel, have nicknamed the 420-square-foot Hollywood apartment where they produce their videos and host their livestreams the Dabbin’ Cabin, a nod to dabbing, or smoking THC concentrates. (Mariah Tauger / Los Angeles Times)

Their YouTube channel (which currently has 91,400 subscribers, a companion Instagram account @thathighcouple has 31,400 followers) keys into the same enthusiasm for cannabis that brought the couple together shortly after Alice arrived in Los Angeles from Coronado in 2012 (Clark had arrived two years earlier from Cartersville, Ga.). Later it was one of the shared interests that convinced them to say, “I do.” They married in December 2018.

“We met on OkCupid,” Alice said. “One of the [profile] questions was, ‘Are you 420 friendly?’ And, of course, I said, ‘Yes!’ Another question was, ‘Do you want to filter out messages from people who aren’t 420 friendly?’ And I said yes to that too!”

Messages from Clark started landing in her account shortly thereafter, and the rest is history. (Their first date involved a fully packed bong, a pizza and her favorite movie — “Rango” — on the TV.)

Hosting what feels like an intimate, ongoing video diary from the couch of their 420-square-foot, wood-paneled Hollywood apartment they’ve dubbed the Dabbin’ Cabin (smoking THC concentrates is known as dabbing), they embark on the kind of adventures that pique the curiosity of cannabis consumers.

Wondering what it would be like to smoke weed once an hour for 24 straight hours? They’ve done it.

Thinking about growing a pot plant in your kitchen? They’ve done that too.

Are you considering trying your hand at making cannabis butter, smoking a $150 8-gram pre-rolled joint, decorating a gingerbread house with 1,000 milligrams of THC edibles or visiting a weed-themed museum? They’ve been there, done that and are eager to tell you all about it. And people searching YouTube seem equally as eager to take their advice; if you search “how to roll a joint” on the site, their four-minute and 20-second tutorial tops the result, having been viewed about 3 million times.

To Read The Rest Of This Article By Adam Tschorn on Los Angeles Times

Published: February 12, 2021

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