As of 2021, it is estimated that there are over one billion Instagram users and the platform’s popularity is only expected to grow. What that means for cannabis dispensaries, is that there are a lot of potential customers hanging out on that platform. It’s easy to see why Instagram is the cannabis industry’s favorite social media platform by far. Instagram is free to use and allows your customers to choose to follow you. In other words, your followers actually want to learn more about your new products, promotions, and what goes on behind the scenes. Getting your Instagram presence in tiptop shape before 4/20 is a great way to garner a bit of extra buzz around your dispensary in time for the greenest day of the year. So let’s look at how to use Instagram to boost your cannabis dispensary.
Play By The Rules
Before we dive into how to use Instagram to your advantage, we need to cover some ground rules first. As a cannabis business, you’re going to need to watch where you step on Instagram. According to Instagram’s community guidelines, the social media network “doesn’t allow people or organizations to use the platform to advertise or sell marijuana, regardless of the seller’s state or country.” This means, you can’t directly advertise the sale of cannabis on Instagram. Note the keyword “sale.” This is important, because cannabis businesses (like us) use Instagram to spread general awareness of their products or services, rather than solicit a sale directly. Nevertheless, anyone posting about cannabis on Instagram in general runs the very real risk of having their account shut down.
The last thing you want to do is spend a lot of time and energy building an Instagram following only to lose all your progress. This helpful article from Mugglehead Magazine goes into greater detail about what cannabis dispensaries can and can’t do on Instagram to keep their account in good standing.
Published: March 29, 2021
Founder & Interim Editor of L.A. Cannabis News