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Inside Seth Rogen’s cannabis company headquarters

The comedian and his business partner, Evan Goldberg, turned a Los Angeles bungalow into a stylish place to test out their elevated cannabis products

Ever since the massive success of the film Pineapple Express in 2008, Seth Rogen has been known as one of Hollywood’s preeminent weed smokers. The flick is now a classic stoner comedy, but it was the reaction of audiences that showed Rogen and his writing and business partner, Evan Goldberg, that there was an untapped market of people who were interested in a more elevated marijuana culture—whether that means smarter jokes in the movies they watch, or higher quality accessories with which to smoke weed.

Fast forward almost 15 years, and Rogen and Goldberg are catering to those people with their company, Houseplant, which launched a line of cannabis in Canada in 2019 and expanded to the United States in 2021, adding a line of home goods geared towards smokers who really like nice things. (Houseplant marijuana is available in states where it is legal.)

To Read The Rest Of This Article By Rachel Wallace on Architectural Digest

Published: April 27, 2022

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1 Comment
  • Tina Colafranceschi
    April 28, 2022 at 6:08 PM

    Really Seth Rogan dont you have enough money being an actor stop infringing on real growers in the cannabis industry i was legacy long before you thought about acting , stay in your lane Cause its people like you with money and the bureaucracy of California putting us legacy growers out of business

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