Vape influencers, take note in the new year. On Wednesday it was announced that Facebook and Instagram will start removing posts that promote vaping, tobacco, or weapons “in the coming weeks,” according to an IG spokesperson.
The platforms a history of banning such content. Facebook has long held the policy that advertisements for vaping, tobacco, and weapons were unacceptable on the platform. There was a workaround, however; individual users (users without business pages) could hype such products, and businesses could promote the posts, vastly expanding their audience.
No longer. The Instagram rep that made Wednesday’s announcement said that it would be the first time the social media platform had placed restrictions on individual users’ branded content. The announcement follows one from Apple stating that the company would be removing vaping-related apps from its iOS store.
It won’t just be e-cigs, other kinds of tobacco, and guns that get the chop on Facebook and Instagram. Alcohol and diet supplements could also be subject to “special restrictions” next year when the new policy takes effect.
Published: December 18, 2019
Founder & Interim Editor of L.A. Cannabis News