Almost all of the world’s mega-brewers have weaseled their way into the legal cannabis space, yet Anheuser-Busch InBev, the largest of them all, has been somewhat aloof when it comes to saying whether the company is considering a similar move.
Earlier this year, CEO Carlos Brito told Just Drinks that while cannabis was something the company was “trying to learn more about,” he didn’t feel any sort of game plan was necessary.
But there is evidence that Anheuser-Busch is interested in selling THC-infused products. In fact, it is is investing in the essential infrastructure for such an endeavor.
Operations recently appointed a Chief Non-Alcohol Beverages Officer — a new position within the company’s hierarchy — in an effort to expand its non-alcoholic beverages division. The brewer said last month that this move was part of its mission to target younger consumers who do not drink alcohol or enjoy the taste of beer. The company hopes this line of sober offerings will account for 20 percent of it overall sales by 2025.
To Read The Rest Of This Article By Mike Adams on Forbes
Published: September 05, 2018
Founder & Interim Editor of L.A. Cannabis News