‘Green Wednesday’ is upon us, but as with most newly created holidays, there’s a capitalistic benefit to the celebration: selling more stuff.
There’s a new name for the day before Thanksgiving, when people head to their local dispensary to stock up on cannabis products before feasting and celebrating with family: Green Wednesday. But is this holiday a real stoner event — or just a creation of PR firms?
Based on interviews with industry insiders and the relevant data, the holiday appears to be both driven by organic consumer demand and by excitement from stores offering deals and promotions. It might not be a unique cultural event born from cannabis culture like 420 or 710, but regardless, it’s a thing!
Long before the Golden Age of cannabis public relations was kind enough to bestow the title of ‘Green Wednesday’ on Thanksgiving Eve, people were definitely buying pot at higher rates the day before Thanksgiving.
According to the data miners at Headset who analyze pot numbers and trends, there is a considerable boost in sales the day before Thanksgiving. According to their data across California, Colorado, Nevada and Washington, the daily sales averages increased from $10.8 million on regular Wednesdays to $17.6 million on the day before Thanksgiving. That means Green Wednesday in 2018 saw a 63% increase in sales in comparison to an average of the previous four Wednesdays.
Published: November 27, 2019
Founder & Interim Editor of L.A. Cannabis News