Written by: Cleopatra Cohen, Contributing Writer, L.A. Cannabis News
Arnold “Bigg A” White and partner, Damien “Big Percy” Roderick, are experts on all things big.
Big business, big influence, big results, big moves, big money and big on giving back to the people. I was intrigued to know more about the legendary Cannabis & Entertainment Moguls, and dive into their decades of expertise as independent cannabis growers and entrepreneurs. I had high hopes of learning a few industry secrets, and discovering the next “big” thing empowering independent growers in the cannabis industry. I learned a lot more than I expected. Here’s the scoop, and it ain’t all about Snoop.
Arnold “Bigg A” White, became a trailblazer in Hip Hop & Entertainment at an early age, beginning his career with his childhood friend in Compton, Eazy-E. Bigg A graciously served our country as an Engineer in the United States Army before making his mark in music history. He is well known by his colleagues and peers as a Philanthropist and community caretaker. After Eazy’s passing, he even dedicated his record store, Underworld, to his friends legacy and memory. His experience with the cannabis plant dates back to childhood, growing up in Southern California. Starting out as a man of Color in Compton comes with a certain set of skills and survival techniques superior to most people. You could say his knowledge and “street cred” is equivalent to that of a Harvard PhD in how to hustle and rise. Combine his street knowledge with business school, and experienced acumen, and what you get is the Vice President of Dogg Pound Recordz. Not to mention one of the driving innovators behind the marketing of Snoop Dogg, Warren G, Dogg Pound, Daz Dillinger, Kurupt, N.W.A, King T, Wiz Khalifa, Pharside, WC of the West Connection, Lil’ Eazy E, and so, so many more.
Established industry tycoon and business partner of Bigg A, Damien “Big Percy” Roderick got his start with the guidance of his childhood friend Kokane and Eazy-E back in Southern California. Infamously known in Hip-Hop, Big Percy has collaborated with A-list artists including Snoop Dogg, Warren G, Dogg Pound, Daz Dillinger, Kurupt, and Wiz Khalifa. He has a notorious reputation for positioning brands in the marketplace, brokering several million dollar deals for brands and artists, and is known for his remarkable and dependable business intuition in media, music and cannabis. He was recently appointed as a Board Member of NUGL, a publicly traded company, for that very expertise. NUGL is a media company that brings real consumer data to cannabis enthusiasts and connects them with resources spanning from cultivation products, brands, local dispensaries, doctors, lawyers, and any other possible services or products needed in our burgeoning industry. NUGL has a unique way of quickly connecting the consumer to the most related businesses in their geographic search regions, based on keywords, providing a superior consumer database that is revered by both industry and mainstream consumers for being one of the most trusted cannabis websites. Big Percy’s expansive career is quite impressive, influencing music royalty over the last 20 years, launching a clothing brand, and serving as CEO of RMM. These are just a few of his accomplishments. Percy is not interested in the good times and glamour that accompany his job. He is a sharp, motivated entrepreneur that quickly delivers results and profit to some of the biggest global brands.
Bigg A and Big Percy have positioned themselves as cornerstones in entertainment, cannabis and media, not just in Southern California, but globally. It is no wonder they have such a well respected reputation in the cannabis industry. They are experts in marketing, growing high quality weed, music, entertainment, and probably a few other surprising talents that we are not aware of. Bigg A strikes me as the type who could secretly be a ping pong champion… for real though. Bigg A and his partner Daz Dillinger, also have ownership in one of the most notorious Pacific Northwest cannabis brands, based in Seattle, DPG Budz. The popular brand is known for its “Moon Rocks” and premium quality cannabis. Moon Rocks were actually originally founded by Kurupt in collaboration with Dr. Zodiak. So… put that in your pipe and smoke it.
My dilemma was simple, I did not have a lot of free time and I needed more weed, but I also needed to spend less money than I was currently spending at my local dispensary for my favorite strain, White Widow. The pair had a few crucial tips for every type of grower, and I found this one to be the most interesting: “Auto-flowering Seeds.”
Roderick and White recently teamed up with Canadian based seed company Crop King Seeds, known for their popular strains and high flower yield. Crop King Seeds, originated in Canada, but has recently made a name for themselves in Los Angeles among some of the most influential cannabis advocates and mainstream celebrities. Crop King Seeds recently teamed up with the two Cannabis & Entertainment Moguls earlier this year, and the Canadian company kept it real cool by sponsoring artists and performances like Snoop Dogg, Doggpound, Afroman and Bone Thugs N’ Harmony. I asked Bigg A what he thought the quality and smoke-ability of the flower produced by Crop King Seeds strain Gelato that he grew himself was, and he divulged that after growing on a 20/4 light cycle for approximately 95 days: “those buds were fire…you hear me?”
According to www.priceeofweed.com, an ounce of weed in Los Angeles, is averaged at $400, for medium to high quality cannabis strains, depending on the experience of the growers and light cycles. Auto-flowering seeds have an average crop yield of 1-3 ounces of dry weight, so like a good Jewish girl, I crunched the numbers to discover auto-flowering seeds could potentially yield a market value of $7,200 in cannabis, in approximately only 90 days. This news was a game changer for me. As a medical patient, I need large quantities for higher concentration and dosing, and to be able to control the soil and nutrients of my plant to ensure its purity. The ability to purchase good quality cannabis at medical prices has become challenging in today’s market, to say the least. I have learned to grow and empower myself with the ability to control the outcome of my medical strain choices, purity of product, financial savings, edibles and concentrates. Learning was not hard and the knowledge came naturally. Auto-flowering just made this process that much easier, allowing me to free up more time and increase savings. So thanks guys, that’s dope advice.
For more tips and information about germinating your seeds at home, visit www.cropkingseeds.com for detailed growing instructions.
Published: April 24, 2019
Founder & Interim Editor of L.A. Cannabis News