B-Real, one of the lead rappers for hip-hop group Cypress Hill, has a cannabis brand called Dr. Greenthumb that is exploring the burgeoning recreational pot market for Fresno. Photo contributed.
It’s been more than two years since the Fresno City Council adopted the Cannabis Retail Business and Commercial Cannabis Business Ordinance, which allowed cannabis dispensaries to operate in Fresno.
Since then, a number of cannabis companies and brands have shown keen interest in Fresno and its emerging recreational cannabis market — one of the largest still open in California.
Applications for cannabis business licenses from the City of Fresno became available in September 2020 with local and out-of-area companies applying for the 14 licenses.
The first licenses are expected to be issued in the first quarter of this year.
The Business Journal has covered Fresno’s retail cannabis licensure process and some of companies vying for a piece of the new market. Now we want to take a deeper look at the actors in the industry and the ways they move the gears to open in a new market.
We spoke with cannabis industry public relations experts along with cannabis companies and brands to gain insight on how people in the industry get a community to open up to cannabis.
Published: February 25, 2021