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NCIA says cannabis businesses face texting bans

The National Cannabis Industry Association says some of its members that use text messaging to market their products and stores are finding themselves shut out of texting platforms, as the industry faces lawsuits over unwanted texts and cell service providers crack down on marketing messages.

The trade group says it has heard from members about service interruptions and total shutdowns on their text marketing campaigns, run through marketing platforms like Twilio. The association is asking for more members dealing with the problem to come forward so that it can explore its options to push back, legally and otherwise, according to Rachel…

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Published: May 15, 2021

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