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PRØHBTD to Host ‘The Future of Cannabis’ Workshop Sessions at Advertising Week APAC

Activations and Thought Leadership Panels in Sydney, Australia Will Be Followed by Return of ‘Cannabis Crossover’ at Advertising Week New York in October

LOS ANGELES–(BUSINESS WIRE)–In a continuation of its exclusive strategic partnership with Advertising Week, PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising Week APAC, on Wednesday and Thursday, August 1 and 2 at Sydney’s Luna Park.

Continuing its strategic partnership with Advertising Week, PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising Week APAC, on Wednesday and Thursday, August 1 and 2 in Sydney.

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PRØHBTD will be joined by Sheldon Croome the CEO of Atlas Growers, Canada’s Premier Medical Cannabis and Biotechnology company, and Sean Dollinger the CEO of Namaste Technologies, a global leader in the sale of medical cannabis consumption devices. Other key speakers from the APAC region include Paul Manning of Helius Therapeutics, Sharlene Mavor of Medical Cannabis Research Australia, Paul Mavor of Health House International and Elisabetta Faenza of Leafcann Group. Together, they will discuss the normalization and mainstreaming of cannabis for daily use, including how cannabis products are gaining market share in the medicine cabinet. Specifically, attendees will learn about the future of cannabis in research and technology, cannabis education through content, branding and marketing, and what the APAC region can learn from cannabis trends in the North American market. Learn more here.

Additionally, as part of Advertising Week’s Global Keynote Series, PRØHBTD CEO and founder Drake Sutton-Shearer will have a fireside chat-style conversation with Joel Madden, the entertainment entrepreneur and frontman for the diamond selling band Good Charlotte. Joel will discuss his career and passions, which include the role of cannabis in popular culture. Learn more here.

Drake Sutton-Shearer said, “The Advertising Week platform enables us to advance our mission to connect brands with cannabis consumers, whether its on a global stage or within the U.S. or Canada. We’re excited to introduce Australian and New Zealand brand marketers to the many challenges and outcomes of the North American Cannabis industry, and then to return to New York in the fall for our second Cannabis Crossover program at Advertising Week New York.”

The Future of Cannabis sessions are part of the global multi-year agreement between PRØHBTD and Advertising Week designed to help CPG brands, agencies and media companies demystify and understand the cannabis consumer, and navigate their way through the complex legal landscape surrounding the burgeoning industry. The partnership will continue in October at Advertising Week New York where PRØHBTD and its industry partners will have an entire floor dedicated to cannabis activations at the conference’s new home — the 13-screen AMC Loews Lincoln Square Theater. Activations will include a major pop-up retail experience, and will include technology, delivery and packaged goods as part of the experience.

Recently, PRØHBTD raised USD $8 million in a Series A round of funding, the single largest round of funding for a media related company in the cannabis industry to date.


PRØHBTD creates, builds and markets cannabis brands to global audiences. The company has built a first of its kind cannabis ecosystem that includes a brand creation and product development platform complemented by an in-house original content studio and expansive multi-platform video distribution network reaching an available audience of 100+ million people. More than 60 cannabis brands partner with PRØHBTD for brand development, design, market strategy, video production and branded integration within its original content, which is made by a team of award winning creators.

PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week and Entrepreneur Magazine.

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