Business CBD/Hemp News

Red White and Bloom CEO Discusses Impact of High Times Deal, Plans Ahead

Red White & Bloom Brands Inc. (OTCMKTS: TDRYD) is a multi-state operator with its eyes set on building upon its success in several markets to date.

The company currently operates across four states: Michigan, Illinois, Massachusetts and Florida. RWB has made sizable waves as of late, closing an exclusive licensing rights agreement with High Times Holding Corp. across the aforementioned states, as well as a national CBD brand.

RWB CEO Brad Rogers spoke to Benzinga about the company’s recent activity and future plans.

High Times Elevates Brand Potential

Per the June 2020 deal with High Times, RWB gained exclusive rights to brand dispensaries with the High Times name, as well as produce a line of THC items in Florida, Illinois and Michigan.

The High Times-owned Culture will see a rollout of a nationwide CBD brand as well.

Troup A company spokesperson said that the rebranding of 18 dispensaries is underway, with more to come in time. In time, the company plans to have roughly 100 75 bannered stores across the three states.

Production of the THC line, ranging from vapes to edibles to flower, is now underway.

The Culture CBD line expects to play a central part of the brand’s Granville, Illinois greenhouse, which boasts 3.6 million-square-feet of usable space, and is capable of 600,000 pounds of biomass production each year.

Production is expected to begin with the launch of various Culture-brand SKUs, according to a company response.

To Read The Rest Of This Article By Andrew Ward on Benzinga

Published: June 23, 2020

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