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Roots’ tech sold to leader in California’s Emerald Triangle cannabis industry

The Emerald Triangle, in California’s north, is America’s most celebrated marijuana growing region, famed for decades for producing some of the world’s best cannabis. Made up of the Humboldt, Mendocino, Trinity counties, the Emerald Triangle is drawing favorable comparisons to the Napa Valley wine region.

Much like how wine connoisseurs appreciate Napa Valley wine, much of the weed cultivated by craft growers in the Emerald Triangle can demand premium pricing. The growing conditions — soil, geology and climate — make i ideal for growing some of the world’s best weed.

Leafy report explained, “In terms of indoor, hydroponically grown cannabis, there may not be much difference between a plant grown in Eureka and one grown in Los Angeles. But the same isn’t true for cannabis grown outdoors. Just as wine connoisseurs sing the praises of Napa Valley or France’s Burgundy region, some in cannabis say the Emerald Triangle’s soil itself is special.”

For that reason it fetches higher prices than cannabis cultivated and sold at commercial scale. And cannabis growers in the region’s Mendocino County alone already generate an estimated $1 billion a year, with marijuana contributing close to two-thirds of the local economy.

Yet over time, (nominal) prices of any globally traded commodity tend to fall, and marijuana is no different. With prices bound to head south, helped by new growers entering the market — there are already 20,000 growers in the Emerald Triangle alone — farms need to need take steps to improve productivity.

Climate management technologies are increasingly sought after by cannabis producers, particularly as large-scale cultivation now moves from indoor growing to greenhouses and open field operations. This shift is partly to do with legalization allowing for cultivation out in the open, and the higher margins on offer for outdoor growers.

Tim Blake is a key opinion leader and cannabis producer in the Emerald Triangle and os known for founding the Emerald Cup, the world’s largest organic, outdoor cannabis competition, which is celebrating its 15th year.

Blake’s property in Mendocino County, housing the cultivation farm called Little Hawk Collective, Inc, where Blake leases the land to the Collective and is installing temperature optimization technology as a tenant improvement.

As announced yesterday, Blake has agreed to purchase Roots Sustainable Agricultural Technologies’ (ASX: ROO) Root Zone Temperature Optimization (RZTO) technology, representing the first sale of the RTZO technology in North America.

The US$35,000 (A$49,500) order involves the installation of Roots’ RZTO heating and cooling technology for use on outdoor cannabis crops.

Tim Blake / ForbesTim Blake / Forbes

The sale is a result of ROOTS’ recent Technology Showcase in North America and it follows successful open field root zone heating pilot during autumn in Washington State. During the pilot, the heating system increased average un-trimmed dry bud and leaf weight by 60%-283% compared to un-heated control crops. This was despite challenging autumn growing conditions of heavy frosts and temperatures below zero degrees.

To Read The Rest Of This Article By Meagan Evans on FinFeed
Published: March 22, 2019
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