Less than a year after first dabbling in selling CBD products online, Sephora is finally ready to bring its offering to stores.
On Friday, Sephora began selling an edited assortment of Lord Jones’ skin care in 171 stores in New York, California, Indiana Kentucky and more. Lord Jones’ body lotion and body oil, with 100 milligrams of broad-spectrum CBD, will be available in stores next week, and in September, Lord Jones’ Royal Oil that retails for $100 will be present in stores.
“About a year before we launched on Sephora.com, Cindy [Capobianco, Lord Jones’ co-founder] met Cindy [Deily, vp of skin-care merchandising at Sephora], and at that time, Sephora carried no CBD products, but they were very curious about it because there was a tremendous amount of demand for it from their customers, which has only grown,” said Robert Rosenheck, Lord Jones founder and CEO. “One thing they saw in us is that we were leaders in the CBD space because we ran a medical marijuana collective. There was a lot of trust, and we were able to navigate how to bring CBD to market on a national level to their customers.”
“We consistently strive to bring first-to-market product trends, innovation and experiences of the highest quality to our clients, and the growth of our CBD category is one such example of this,” said Deily. “We have carefully curated an assortment of prestige CBD products, and we are excited to welcome Lord Jones as our first CBD brand to be offered in stores.”
Lord Jones, which got its start as a direct-to-consumer brand and also sells a line of CBD gumdrops, chocolates and tinctures, has been seen as a category builder for Sephora, as it was the first CBD brand to be carried on Sephora.com in October 2018. Today, Sephora sells 14 CBD and cannabis-infused products on its site, from the likes of Saint Jane Beauty and Herbivore. Lord Jones will be rolling out six new products throughout the rest of 2019, first on LordJones.com and Sephora.com and then in stores, Rosenheck said.
Published: July 12, 2019
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