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‘Staten Island Hustle’ star’s Herbidore aims to keep marijuana fresh

Like selling shovels during the gold rush, entrepreneurs and side hustlers alike are dreaming up creative ways to profit from a new boom: marijuana.

Adolfo LaCola, a serial hustler and star of CNBC’s primetime show “Staten Island Hustle,” hopes to cash in on the legal marijuana business’s rising popularity with his new weed-storage product, the Herbidore.

It’s a small, plastic canister that LaCola tells CNBC he plans to sell for between 30 and 40 cents to dispensaries, which package up and sell marijuana to consumers. Unlike other disposable canisters, the Herbidore is built to address a specific problem for pot enthusiasts: keeping marijuana fresh over a long period of time.

The latest episode of the show follows LaCola and fellow Staten Island side hustle experts — Dom Detore, Mike Palmer, Tony DeCicco and Ron Montana — as they develop the product and learn that finding a market may not be as easy as they’d thought.


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The Herbidore is based on the idea of a humidor, LaCola explains.

“Once the marijuana dries too much, it’ll change the characteristics. It’ll affect taste [and] color, which people don’t like,” he says on the show.

But storing marijuana in a traditional humidor for tobacco cigars can make the product too moist, and cause it to mold, he adds. So the team goes in search for the perfect solution.

Initially, LaCola and the guys thought the best product to create would be a non-disposable container marketed toward consumers, meant for use at home. On the show, with the help of a chemical engineer, they create a gel disk that keeps marijuana fresh and insert it in a glass jar to make a prototype.

To Read The Rest Of This Article By Ali Montag on CNBC

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Published: April 28, 2018

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