Beverages Brands Business Cannabis Community Consumption Edibles Marketing Media Psychedelics Research Retail

The great cannabis microdosing PR conspiracy

For the third edition of WEIRDOS, America’s favorite pot critic breaks down perhaps the most asinine practice in consumption today: microdosing.

They’re Out To Get Us

Let’s go to Costco and get the big tinfoil guy. We’re not making hats, we’re making suits of armor as we decide whether microdosing in cannabis is a PR conspiracy to make a little bit of pot worth a lotta bit of money, or at least a lotta bit more.

“Jim, what is this madness?” you ask as you peel back your aluminum face shield.

Defining the Conspiracy

The most fundamental idea of the conspiracy is that microdosing was never about consumer safety. Consumer safety was a Trojan Horse hiding an artificial bar for competition in the marketplace played by Brad Pitt. The premise being if you can only put 100mg of cannabis inside of an infused product people won’t be purchasing based on value anymore and the little guy that wants to create a product for you can’t anymore.

The financial aspect of it is pretty sad. In the process of preventing consumers’ access, they also blocked a wave of operators who based their sales model on value for being competitive in the marketplace. Overnight it turned into a battle of flavors and suckers since everything had the same dosage.

Worse off than our pockets? The patients!!!

Clear Evidence

I’ll use Korova’s 1000mg Black Bar as an example; it was predated by their 500mg 51/50 bar. Both were wildly popular with patients, I may have sold six figures worth myself in Berkeley at CBCB where I still work to this day.

Korova first burst onto the scene in the early 2010s with a lineup of a few cookies and the 51/50. While Bhang Chocolates would get the nod on the earliest lab testing data on their edibles for potency, Korova was right there on their heels as the first baked goods company of note to do it.

Patients loved it. For $20 they could get a 51/50 bar and cut it into squares. The 500mg would go a long way for people on a fixed income that used cannabis as medicine. Korova saw the popularity and launched the 1000mg Black Bar a year later. They became attached to that quality of life they could more readily afford.

Then it all changed on January 1, 2018. The Black Bars went into the freezer the night prior. Patients and advocates thought there might be some fix. But now over four years removed from that day, we know they were unfortunately wrong.

To Read The Rest Of This Article By Jimi Devine on High Times

Published: June 06, 2022

SHARE
RELATED POSTS
CandleBudz Introduces Industry-First Cannabis Strain-Specific, Terpene-Infused Candles
L.A. Cannabis News celebrates 420 with over 50 brand and dispensary specials not to be missed
Are Counterfeiters Targeting Your Cannabis Brand?

Leave Your Reply

*