“Cannabis is the new gold rush!” says veteran hotelier Roger Bloss, a partner in eight large 420-friendly developments in California and throughout the U.S, speaking to The Hollywood Reporter.
The cannabis industry has made headlines with many firsts in California, from Lowell Café (the original THC smokery and eatery in the U.S. that opened in West Hollywood on Oct. 1) to a hipster art gallery-dispensary-retail emporium in downtown Los Angeles from lifestyle cannabis brand Stiiizy, which debuted in August. For those who imbibe and don’t like to drive, the obvious next step is cannabis hotels.
THR has learned about multiple cannabis hotel projects underway throughout the U.S., including two in the Coachella Valley — Coachill Inn Resort and amphitheater in Desert Hot Springs from Bloss and The Grape House, a luxury boutique hotel in Palm Springs from Chris Santos (founder of the now-defunct fashion label MyVice Sweats, worn by Justin Bieber and NBA All-Stars Kevin Durant and Blake Griffin) with business partner Neran Dhas (a partner in the Kickballers streetwear and sneakers store that opened in Washington D.C. in 2007 and has since shuttered).
The Grape House, a luxury cannabis-centric hotel development, is slated to open in downtown Palm Springs in early 2021, beginning with an upscale retail dispensary-shop, restaurant and smoking lounge (created in partnership with an as-yet-undisclosed retail director from a name French luxury fashion house). The retail element will include a curated multi-brand mix of upscale cannabis, design-wise lighters, ashtrays, pipes, rolling papers, CBD lotions and hemp apparel, says Santos.
Founder & Interim Editor of L.A. Cannabis News