Undertone, the leaders in cross-platform high impact digital advertising, recently announced they are extending their services to CBD advertisers. For CBD brands looking to drive awareness and growth, this is big. For the first time, Undertone is enabling hemp-derived CBD advertisers to utilize their suite of high impact digital ad formats, data & social influencers to safely & legally advertise to consumers online.
With their robust experience in other restricted categories–such as Lottery, Pharmaceuticals, & Alcohol– expanding their capabilities into the CBD space was a natural fit for Undertone.
Undertone’s proprietary ad formats are proven in grabbing consumer attention while providing a meaningful brand experience—which is why they are consistently utilized by advertisers looking to “break through the clutter” and drive results. Designed by their award winning in-house creative team, each ad experience is customized for the client’s goals & KPIs. Not only are their ads known for being creative —on average they see a 75X higher click through rate than Google’s rich media benchmark.
Additionally, Undertone has spent a significant amount of time building and curating their network, following the required governance and compliance, and creating what they believe is the premier media platform in the digital CBD marketplace. The core pillars driving Undertone’s CBD offering are:
- CBD-ready publisher network consisting of premium publishers who have opted-in to CBD advertising
- Award-Winning, Internal Creative Team, Pixl Studios, who has years of experience building engaging, interactive, high-impact digital ad experiences optimized towards clients’ goals & KPIs
- Data & Targeting capabilities to ensure your ad is safely being delivered to users who are above 21 and are in a legal state
- Social Influencers selected carefully using our data-backed influencer platform, which enables us to look at the data behind each influencer’s following to ensure legal compliance
Taking advantage of Undertone’s internal creative team & high impact formats provides the perfect opportunity for CBD brands looking to move the needle in their advertising–all while remaining legally compliant.
Undertone is eager to begin advertising for the CBD industry—one with high growth, great consumer engagement, passionate entrepreneurs and a long-term favorable regulatory environment.
Founder & Interim Editor of L.A. Cannabis News