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Why Lebron, Nike, Adidas, RAW, Levi’s, G-Eazy and Steve Aoki pick this publicist for cannabis, fashion

In slang, there’s a way to define a person who’s very well connected and willing to share valuable contacts within their network. This person is referred to as “the plug.” And Kenneth Delio Loo, CEO and co-founder of communications and public relations agency Chapter 2, is certainly one of these individuals.

For years, Ken and Chapter 2 have built a reputation of being a great connector for big name celebrities and brands, having worked with the likes of Nike NKE-0.97%Adidas ADDDF-2.70%Levi’s LEVI-1.46%RAW Rolling Papers, G-Eazy and Lebron James.

Nowadays, he and his Chapter 2 business partner Clara Jeon service businesses in the cannabis, designer fashion, luxury, eSports, art, design, tech, NFTs, and psychedelics industries.

“We work with creators of culture in these industries, delivering a balance of hype and substance as experts in PR storytelling,” says Ken. His agency currently has offices in New York, Los Angeles and Miami, but services a global clientele.

All About That Rep

Chapter 2’s reputation was built on years of discovering and incubating young talent, fostering new and meaningful ideas, cultivating safe and collaborative spaces for its clients and team, and “spreading the impact of change,” Ken explains.

The agency has been instrumental to the early careers of highly recognized fashion designers like No Sesso, Pyer Moss, Rhude, Mr. Saturday, Reese Cooper, Tia Adeola, Tombogo, KHIRY, bstroy, Keiser Clark and Saintwoods. Cannabis ventures like Mellow Ice Cream, Identity, Hitoki and Perfect, have also found their place in the market through Chapter 2’s guidance.

“That early focus on emerging creatives and social impact has driven us to develop a diverse Chapter 2 ecosystem of brands we work with,” Ken voices. Among the brands he works with are industry leaders like Nike, The Emerald Cup, RAW Rolling Papers, Adidas, Levi’s, SevenPoint Interiors, Perfect Blends, HUF and Mendi.

The agency has been instrumental to the early careers of highly recognized fashion designers like No Sesso, Pyer Moss, Rhude, Mr. Saturday, Reese Cooper, Tia Adeola, Tombogo, KHIRY, bstroy, Keiser Clark and Saintwoods. Cannabis ventures like Mellow Ice Cream, Identity, Hitoki and Perfect, have also found their place in the market through Chapter 2’s guidance.

To Read The Rest Of This Article By Javier Hasse on Benzinga

Published: February 23, 2022

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