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You Can’t Spell Cannabis Without BS, An Advisor Describes How Not To Get Taken

Strategic advisor Kristin Yoder talks cannabis and the challenges in the industry.COURTESY OF SOIL TO THE OIL

Kristen Yoder doesn’t want to crush your entrepreneurial dreams — but she will if she has to. Never one to offer a useless Pollyanna pat on the back, she’d rather deliver hard truths to clients right away and get to the business of viability.

Sam and Leyla Butero, residents of Yucaipa, California, can attest to that fact after hiring Yoder to advise them on a potential cannabis business they had in mind. “There are plenty of people out there who will take your money and tell you what you want to hear,” says Leyla. “What I like about Kristen is that she’ll tell you exactly what she thinks. She’ll tell you what can and cannot be done.”

Thirteen years on the roller-coaster ride of the cannabis industry in Los Angeles has taught Yoder the do’s and dont’s of the industry. In the Mach-speed business of legal weed, those years under her belt make her a veteran several times over. She’s seen the good, the bad and the gullible — people looking for get-rich schemes in the so-called green rush — particularly since California legalized the drug for recreational use in January of 2018 and opened the floodgates to the largest legal weed market on the planet. After managing the first medical marijuana dispensary in the City of L.A., during the heyday of the medicinal movement in the 2000’s, Yoder has since run the gamut in the pot business. She’s worked in marijuana edibles and lab testing, is well-versed in essential oils (also known as terpenes) and is the creator of the podcast CannaBS Detector — which is exactly what it sounds like: a show that “calls out the BS in the cannabis industry,” she says.

To Read The Rest Of This Article By David Carpenter on Forbes

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Published: November 29, 2018

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